Vietnams population demographic is among the youngest in the world with 56% of the population under the age of 30 (according to the Nielsen). Total consumer spending in Vietnam is expected to double and reach approximately $173 billion USD by 2020. Vietnam's consumer spending growth rate during 2011-2020 is forecast to be the highest in the ASEAN region at 8% which is 5% higher than Indonesia and Malaysia and 4% higher than the Philippines, Thailand and Singapore (source: Euromonitor, Global Insight and Bain Analysis). Many reports from international market research firms share the idea that Vietnam is emerging as a promising consumer goods market.
Having an advantage in Market Expansion Service (MES), including distribution chain management and branding, Digiworld has expanded the business into FMCG industry.
For information about FMCG products distributed by Digiworld, visit here