Ho Chi Minh City, August 18th, 2017, Digiworld Corporation-“DGW” has officially announced its entry into the local healthcare industry with the debut of its first product, KINGSMEN-Male Sexual Solutions for men with age of 40s, distributed exclusively by DGW.
The event was attended by leading health experts: Assoc. Prof. Le Van Truyen, PhD-Former Vice Minister of Health, Assoc. Prof. Dr. Tran Dang-Chairman of Vietnam Association of Functional Foods, Dr. Tu Thanh Tri Dung-Head of Andrology Unit of University Medical Center HCMC. This event provided not only information about Kingsmen’s product and its business development strategy but also interesting scientific information on male physiological health at the age of 40s as well as an overview of the functional foods market in Viet Nam.
According to Dr. Tu Thanh Tri Dung, men’s performance is evaluated on three factors: mental health, physical health and sexual health. In which, Testosterone is considered to be the most important sex hormone for men, primarily affecting the genitals and affecting almost the entire body. However, men from the age of 30s or older start showing signs of Testosterone decline of 0.8-1.3% per year, which is responsible for male sexuality and causes psychological and health problems for middle-aged men, such as memory loss, depression, loss of self-confidence, energy loss, muscle weakness, increased fat storage and cardiovascular diseases.
Furthermore, Dr. Tri Dung said, one of the causes leading to the decline of Testosterone is the deficiency of Zinc. Zinc is an essential mineral for sperm production. Zinc deficiency leads to the problem that testicular cells do not produce enough Testosterone. On the other hand, Zinc deficiency promotes the conversion of Testosterone into Estrogen. Today, there are many ways to supplement Zinc. However, the addition of Zinc from foods such as oysters, beef, crabs … or Zinc supplemented products extracted pure from organic sources is encouraged, due to appropriation for the process of metabolism in the human body.
KINGSMEN is a line of specialized healthcare products for men with pure and natural herbal extracts, including: Ginseng, Cordyceps, Epimedium and especially Oysterts – Zinc-rich foods. It has a special associated formula that is packaged in a modern production line and controlled for finished product quality in accordance to ISO 9001: 2012 international standards.
KINGSMEN helps balance metabolic activities, promote hormones, prevent aging, and promote overall well-being. It offers natural and sustainable energy sources; an effective, safe solution to male-physiological health problems.
With KINGSMEN, Digiworld continues to affirm the role of a prestigious Market Expansion Services provider in the new industry. Digiworld has been directly involved in all steps in this product development, including market research and consumer needs and behavior research, and consulted on product and business development strategies as well as multimedia strategies with the idea of ” KINGSMEN-Bản Lĩnh Phái Mạnh, Đã Muốn Là Được “. (Men’s power, get what you want)
“Large pharmaceutical enterprises are now both product manufacturers and distributors, while small companies, who produce and distribute on a small scale, don’t have capacity to expand nationwide,” said Mr. Doan Hong Viet, Chairman and CEO of Digiworld. “This is a niche market full of attraction. Digiworld’s strategy is to choose quality products that have not been fully explored. The healthcare product market is in need of a moderator, a distribution channel that is broad enough for the brand to become popular among local people.”
According to a report released in January by Roland Berger’s, a global strategy consultancy, Market Expansion Services (MES) in Asia have been witnessing strong growth, especially in Southeast Asia. Expected growth from 2016 to 2021 is 8.5 per cent, in which the healthcare industry is growing due to increasing quality of life and people’s rising interest in health, and governments have invested more in the healthcare system at the same time. The report found that predicted growth in MES for the healthcare sector in Vietnam from 2016 to 2021 is 11.1 per cent.
In addition to the potential of MES, Mr. Viet said that the healthcare industry, especially the health supplements and functional food sector in Vietnam, is now one of the most promising. It is a highly-fragmented industry, with an expected annual growth rate of about 10.31 per cent in the over-the-counter (OTC) product range from 2015 to 2020, according to Business Monitor International.