Ho Chi Minh City, October 2025 - Digiworld Corporation (DGW) and Sony Electronics Vietnam have officially signed a strategic partnership agreement. Under this collaboration, Digiworld will distribute Sony’s authentic audio products and gaming devices in the Vietnamese market.

Mr. Nakashima Tomohiro, General Director of Sony Electronics Vietnam, and Mr. Doan Hong Viet, Chairman of Digiworld Corporation, sign the strategic partnership agreement between the two companies.

Expanding the Entertainment Product Portfolio and Market Share

From October 2025, Digiworld, as a Market Builder, will officially serve as the distribution partner for Sony’s key product categories in Vietnam, including:

• Headphones

• Portable and party speakers

• Soundbars and home theater systems

• PlayStation consoles and official accessories

Popular products such as the over-ear wireless headphones WH-1000XM6 and WH-CH720N, the in-ear wireless headphones WF-1000XM5, the ULT Field portable speaker, the high-powered ULT Tower party speaker, the BRAVIA Theatre soundbar series, and PlayStation gaming devices will be among the main focus of this collaboration. Digiworld will ensure these products reach nationwide retail systems, bringing genuine, high-quality Sony devices to customers across multiple segments - from students to premium users.

Representatives of Sony Electronics Vietnam and Digiworld at the signing ceremony held at Digiworld Headquarters.

Strengthening Digiworld’s Role in Bridging Global Brands with Vietnamese Consumers

During the ceremony, Mr. Nakashima Tomohiro, General Director of Sony Electronics Vietnam, emphasized the significance of this collaboration:

“Sony’s mission has always been to deliver products that meet the highest standards of quality and innovation. With Digiworld’s extensive and professional distribution network, customers in Vietnam will be able to fully experience the excellence of Sony products. For instance, the WH-1000XM6, equipped with industry-leading noise-cancelling technology, has quickly become a global bestseller - a testament to Sony’s commitment to technological innovation and user-centered design. We believe Digiworld’s strong distribution capabilities and customer service will further solidify Sony’s leadership in the audio and entertainment industry, while expanding our reach to younger audiences who value high-quality sound, visuals, and gaming experiences.”

He also added: “We look forward to this strategic collaboration unlocking new opportunities and delivering greater value to Vietnamese consumers. Together, Sony and Digiworld will actively contribute to the development and modernization of Vietnam’s ICT industry, enhancing accessibility to world-class entertainment technologies.”

Representatives from Sony and Digiworld in discussion during the signing ceremony.

A Strategic Step Reflecting Digiworld’s Long-Term Vision

Mr. An Thanh Hai, Head of the Sony Business Unit at Digiworld, stated:

“This partnership marks a significant step in Digiworld’s journey to expand its product portfolio and nationwide presence. With our market expertise, deep distribution experience, and long-term vision, Digiworld will work alongside Sony to build a modern entertainment and technology ecosystem that elevates the experience of Vietnamese consumers.”

For nearly three decades, Digiworld has remained steadfast in its mission to build markets, addressing core challenges from channel development and brand building to consumer expansion. Guided by the philosophy “Truly Vietnam, Truly Market Builder,” Digiworld is committed not only to delivering authentic products to consumers but also to creating sustainable value for the market, partners, and society at large.