Ho Chi Minh City, April 22, 2025 – Digiworld Corporation officially announces the rebranding of its corporate identity with a new visual system and groundbreaking strategic direction. This significant transformation affirms Digiworld’s role not only as a distributor but as a pioneering market builder in Vietnam, realizing the aspiration to "Elevate Vietnam" – by Vietnamese, for Vietnamese.

Digiworld unveils new logo and brand positioning

Digiworld: Truly Vietnam – Truly Market Builder

Over nearly three decades of development, Digiworld has served as a vital bridge connecting global brands with Vietnamese consumers while being a trusted partner to businesses in their growth journeys. In an ever-changing world where markets are increasingly dynamic and diverse, Digiworld recognizes that true leadership requires not only following trends but creating them.

Guided by this spirit, Digiworld redefines its brand positioning through two strategic pillars: Truly Vietnam: As Vietnamese, for Vietnamese – using the mission of “Elevating Vietnam” as a guiding principle for all actions. Truly Market Builder – ‘Markets are built where problems are’: Digiworld actively pioneers markets in places where problems remain unsolved, thereby designing solutions, setting new standards, and promoting sustainable development across the entire ecosystem.

Vice President Mrs. To Hong Trang shares the new positioning at the launch event

To implement the new positioning in practice, Digiworld has laid out a concrete action roadmap, starting with transforming its mindset, approach, and organizational culture. Mrs. To Hong Trang – Vice President of Digiworld – shared: “To realize our Market Builder strategy, we are not only redefining our brand but also transforming our approach to the market – comprehensively and systematically.

Instead of merely providing products or services based on existing demand, Digiworld focuses on proactively identifying ‘pain points’ – unresolved issues in the market, especially those that many businesses still struggle with. The greater the problem, the larger the market. Find the pain that has not yet been healed – that’s where the opportunity lies. We invest in in-depth research to understand consumer behavior and real needs, designing breakthrough solutions that not only address immediate problems but also unlock long-term growth opportunities.

A true market builder does not stop at introducing products but sets new standards, new operating models, and even educates the market to foster holistic development. Digiworld continues to seek and expand collaboration with partners across the value chain to build solid foundations for emerging markets, creating a complete ecosystem of solutions – from research, engagement, and operations to customer care.

“Markets always exist where problems are” – Mrs. To Hong Trang, on Digiworld’s new strategic mindset

To ensure the effectiveness of this strategy, Digiworld begins from within – rebuilding its organizational culture so that every employee understands that they are not merely “selling” but “solving problems” and collectively building markets. A range of internal training programs have been implemented to instill the Market Builder mindset, ensuring the strategy is applied flexibly and effectively in daily work.”

The New Brand Identity – A Symbol of Sustainable Development Aspiration

To consistently embody its new positioning, Digiworld has redesigned its brand identity – starting with the logo.

The new logo was unveiled at Digiworld's headquarters, in an event attended by company leadership, strategic partners, media outlets, and industry experts. The event space, inspired by the theme "Understanding the Market – Leading Development," encapsulated the core spirit Digiworld strives to uphold in this brand repositioning journey.

Digiworld's new logo retains the essence of the old logo while incorporating new, symbolic elements

• 12-pointed Star: Inspired by the Dong Son bronze drum – a symbol of Vietnamese cultural heritage – the star represents sustainability, national pride, and a connection between past and future. It reflects Digiworld’s deep understanding and commitment to long-term growth in Vietnam.
• Play Button: A modern symbol representing innovation and pioneering spirit. It reflects Digiworld’s determination to not only develop domestically but also to expand globally and explore promising new opportunities.
• Sailboat icon: Symbolizing the ambition to reach farther and conquer new heights, the sail evokes Digiworld’s drive to explore new opportunities, overcome challenges, and lead the market.

Old and New Logos Before and After Repositioning

All of these elements create a powerful whole, expressing the spirit of “Vietnamese, for Vietnamese” and Digiworld's commitment to “Elevating Vietnam” The new logo conveys a strong message: “Understanding the Market – Ready to Act – Pioneering Development”.

Brand repositioning is not just a change in image but a powerful declaration of Digiworld's long-term vision and sustainable commitment: To become a market opener, partner, and future builder for the Vietnamese market.

With the spirit of “Truly Vietnam – Truly Market Builder,” Digiworld believes that each new market is built not only with business strategy but also with understanding, perseverance, and the aspiration to elevate Vietnam.

We are ready to pioneer. Ready to act. And ready to accompany those who share the aspiration for a more prosperous, stronger Vietnam.